Most business owners today aren’t happy with the amount of revenue their business is generating. They’re working longer hours, applying greater effort, spending more for marketing and receiving lower revenue. So what’s going on?

If this is happening to you, it’s important to remember that those results are in direct proportion to the actions you’ve been taking? If you want different results, then you MUST take different actions.

So if that’s all that’s required, why don’t business owners just do that? The answer may shock you. They can’t stop repeating their past patterns of behavior. Their past patterns have become ingrained into their subconscious mind and have established themselves as habits.

How This Works:

Have you ever listened to art experts accurately identify a recently discovered painting as belonging to a specific artist such as Rembrandt? How can they tell who painted that picture? Patterns… that’s how. Even though the painting may look completely different than all the others that artist painted, his or her patterns, sometimes referred to as their “style,” continuously comes through with each and every painting.

The exact same thing happens to business owners as well. All of us have been mentally conditioned to perform our daily activities in a certain way. These activities have become habits through constant and daily repetition. The problem is that the majority of these habits… more than 80% of them… are non-productive. They simply don’t contribute to the generation of revenue for your business.

Imagine Your True Potential!

Imagine what would happen to your revenue if you could reduce that 80% down to 60%. If you replaced that 20% with revenue producing activities, you would DOUBLE your income? Do you know how easy it is to reduce that 80% down to 60%… or even down to 40%… which doubles revenue again? Exciting, isn’t it?

So, what is the cost to you and your business if you fail to change this behavior?  What if you could devote more time and take action on more revenue producing tasks?

What if you could remove the mental barriers that may be sabotaging your success?

What if you could get laser-focused on your highest revenue -producing activities?

How can you learn to do all of this?  Join me on my upcoming webinar ‘Change Your Game in 2012’ and have your best year ever!  I’m going to show you what to look for that’s holding you back and preventing you from having the kind of business success you truly deserve.  I’m also going to show you how to establish a systematic way of running and growing your business so 2012 doesn’t end up being a repeat of 2011!

Why am I doing all this and not charging for it?

My past 25 years of management, marketing and sales in some of America’s most successful companies has given me a wealth of experience (and hard knocks) on how to effectively and profitably build a business and sharing it with committed business owners is the least I can do to support the small business community.

If you want to participate, simply follow this link http://bit.ly/ChangeYourGamein2012  and register.  I can only accommodate a certain number of people, so sign up today.  Additionally, you will receive my e-book on the 17 tops ways to grow your business just for registering for the webinar.

Changing the way you think starts with taking action on different things.  Committing yourself to learning a new approach to business building is a great way to begin the new year!

If you are dedicated to your business, you are probably surrounded by minutia on a daily basis.  It’s the little things that are easy to do, fun to do or provide a hideout from the more important things that must be done.  However you define it, minutia is the bane of every small business owner that struggles to grow revenues in a marketplace that has kicked the traditional forms of marketing to the curb.

Why is minutia such a detestable yet comforting area to occupy ones time?  It has to do with the feeling of overwhelm that is created when the subconscious has too many things to juggle.  Your brain is the largest, most powerful computer on the planet and its memory access is unlimited.  So when the list of tasks gets out of control, the mind takes over and begins retrieving everything associated with your list in an attempt to get you to focus on the things you need to do.  The only problem is the mind has no way to prioritize the list, so everything gets equal weight which means everything needs to be done NOW!  Feeling overwhelmed yet?

When business owners start feeling this way, the first reaction is to protect the sanity and focus on easy tasks that bring immediate reward- the minutia.  Unfortunately, focusing on the simple, probably unimportant areas f your business simply reinforces the fact that these are important to your subconscious, thereby perpetuating this cycle, over and over again.  Instead of making progress by the end of the week, the list is even longer and there’s even more important stuff to be done.

Recognize that the only way to resist the comfort of spending time on small, unimportant tasks is to actively focus on the big stuff.  And, do not assume that you must handle it all yourself.  If you are going to stay ahead of the daily operations of your business, you must learn to assign the list; either to others or to a specific time slot when you will do it.

One way to gain control over this debilitating behavior is to write down everything that needs attention.  Go ahead, make the list as long as you like.  Just record the actual task; nothing else.  Then, go back and tag every item that can or should be done by someone else.  Don’t worry if you don’t have ‘that certain someone’ to do it, tag it as such.

Next, identify all items that have to do with producing revenue.  These activities need to get the highest priority.  Everything else falls in the minutia category and should be sidelined until your top revenue producing tasks are completed.  If some of the minutia are things only you can do, set aside brief periods throughout the day (no more than 30 minutes) and knock off a few at a time.  Then get back to the heavy lifting!

Practice this technique regularly and you will train your brain to focus on the important things and resist the need to run and hide when your business starts to overwhelm you.

If you would like help identifying your best use of time in your business and the areas that will improve your performance, go to http://www.growthsourcecoaching.com/Business-Growth-Discovery-Session.html and request my complimentary 30 minute Growth Strategy Evaluation.

Originally posted 2010-04-05 09:45:23. Republished by Blog Post Promoter